Sponsorship Classification Questionnaire

Please note, this form is used to classify sponsorships, not determine involvement. Based on the score below, the event will be routed to the appropriate leader for evaluation, either Business Development or Office Leader (for Good Neighbor events). Please see Katie Kansky for additional information.

Sponsorship Classification Questionnaire (#32)

Scoring Key:

  • 7-8: True Business Development Sponsorship; High-Value Sponsorship, aligned with BD Strategy
  • 4-6: Hybrid - Needs refinement; Add BD elements (e.g. presence, follow-up) to increase value
  • 0-3: Good Neighbor Sponsorship; Supports brand/culture/community as a Good Neighbor