Event Classification Questionnaire

Please note, this form is used to classify events, not determine involvement. Based on the score below, the event will be routed to the appropriate leader for evaluation, either Business Development or Office Leader (for Good Neighbor events). Please see Katie Kansky for additional information.

Event Classification Questionnaire

Scoring Key:

  • 7-8: True Business Development Event; Strategy Event - prioritize for BD budget & follow-up
  • 4-6: Hybrid - Needs refinement; Add BD elements or reclassify as Good Neighbor
  • 0-3: Good Neighbor Event; Supports brand/culture/community; no direct revenue
10/7/26: PLEASE NOTE that Aiwyn, the software used for Engagement Letters and Payments, is experiencing a portal outage and is working to restore access. If you have urgent engagement letter or payment questions, please call our offices at 800 447 0177.