Event Classification Questionnaire

Please note, this form is used to classify events, not determine involvement. Based on the score below, the event will be routed to the appropriate leader for evaluation, either Business Development or Office Leader (for Good Neighbor events). Please see Katie Kansky for additional information.

Event Classification Questionnaire

Scoring Key:

  • 7-8: True Business Development Event; Strategy Event - prioritize for BD budget & follow-up
  • 4-6: Hybrid - Needs refinement; Add BD elements or reclassify as Good Neighbor
  • 0-3: Good Neighbor Event; Supports brand/culture/community; no direct revenue